Bibliograph

The hockey stick principles, the 4 key stages to entrepreneurial success, Bobby Martin

Type

Label

The hockey stick principles, the 4 key stages to entrepreneurial success, Bobby Martin

Language

eng

Bibliography note

Includes bibliographical references (pages [275]-284), glossary, and index

Illustrations

illustrationscharts

Index

index present

Literary Form

non fiction

Main title

The hockey stick principles

Nature of contents

dictionariesbibliography

Responsibility statement

Bobby Martin

Sub title

the 4 key stages to entrepreneurial success

Summary

"Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground. Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses entertaining stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact, woven throughout the book to not only share a wealth of advice, but to chronicle the ins and outs of different phases"--, Provided by publisher

Table Of Contents

Machine generated contents note: -- 1. The Proven Principles for Achieving Hockey Stick Growth -- Stage I: The Tinkering Stage -- 2. Hitting the Ice: Beginning to Develop Your Idea -- 3. Skating on Thin Ice: Leveraging Seed Capital to Get Started -- Stage II: The Blade Years -- 4. Let the Game Begin: Getting to Market -- 5. Always Be Shooting to Score: Marketing and Selling During the Blade Years -- 6. Fighting Your Way off the Boards: Improving Your Model to Achieve Takeoff Growth -- Stage III: The Growth Inflection Point -- 7: Go, Go, Go!: Ramping Up Your Newly Discovered Model -- 8. Playing in the Big Leagues: Raising Growth Capital -- Stage IV: Surging Growth -- 9. No Goal is Scored Alone: Building and Managing Your Team -- 10: Leave the Ice or SkateOn? To Sell or Not to Sell

Target audience

adult

resource.variantTitle

4 key stages to entrepreneurial successFour key stages to entrepreneurial success

Classification

Creator