Bibliograph

The Facebook era, tapping online social networks to build better products, reach new audiences, and sell more stuff, Clara Shih

Type

Label

The Facebook era, tapping online social networks to build better products, reach new audiences, and sell more stuff, Clara Shih

Language

eng

Illustrations

chartsillustrations

Index

index present

Literary Form

non fiction

Main title

The Facebook era

Responsibility statement

Clara Shih

Sub title

tapping online social networks to build better products, reach new audiences, and sell more stuff

Summary

Through case studies, examples, and a practical how-to guide, helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Systematically identifies opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Presents a detailed action plan for positioning companies to win in today’s radically new era: The Facebook Era

Target audience

adult

resource.variantTitle

Tapping online social networks to build better products, reach new audiences, and sell more stuff

Classification