Marketing + Management
Label
Marketing + Management
Name
Marketing + Management
Sub focus
Actions
Incoming Resources
- AMA complete guide to small business marketing, Kenneth J. Cook
- Marketing management, analysis, planning, implementation, and control, Philip Kotler
- The science of success, how market-based management built the world's largest private company, Charles G. Koch
- Digital marketing analytics, making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary ; [foreword by Scott Monty]
- Community management Para Dummies, Pedro Rojas
- Powering content, building a nonstop content marketing machine, by Laura Busche
- Made possible by, succeeding with sponsorship, Patricia Martin
- Chaos Monkeys, Obscene fortune and random failure in Silicon Valley, Antonio Garcia Martinez
- Pow! right between the eyes, profiting from the power of surprise, Andy Nulman ; original illustrations by Tim Barnard
- Maslow's hierarchy of needs, by Pierre Pichère ; in collaboration with Anne-Christine Cadiat ; translation by Carly Probert
- Tilt, shifting your strategy from products to customers, Niraj Dawar
- R.E.D. marketing, the three ingredients of leading brands, Greg Creed & Ken Muench
- The ultimate small business marketing toolkit, all the tips, forms, and strategies you'll ever need, Beth Goldstein
- Ten deadly marketing sins, signs and solutions, Philip Kotler
- Crack the Marketing Case and Interview like a CMO, Nitish Rai Gupta
- How to write a marketing plan, define your strategy, plan effectively and reach your marketing goals, John Westwood
- Jay and Jeannie Levinson's startup guide to guerrilla marketing, a simple battle plan for first-time marketers
- Marketing kit for dummies, by Alexander Hiam
- Get scrappy, smarter digital marketing for businesses big and small, Nick Westergaard
- Harvard business review on marketing
- Marketing For Dummies
- The one-day marketing plan, organizing and completing a plan that works, Roman G. Heibing, Jr. and Scott W. Cooper
- Marketing plan handbook, develop big picture marketing plans for pennies on the dollar, Robert W. Bly
- The 1-page marketing plan, get new customers, make more money, and stand out from the crowd, Allan Dib
- Does it work?, 10 principles for delivering true business value in digital marketing, Shane Atchison
- Prove it before you promote it, how to take the guesswork out of marketing, Steve Cuno
- Direct marketing in action, cutting-edge strategies for finding and keeping the best customers, edited by Andrew R. Thomas [and others]
- Marketing management, a strategic approach, Harper W. Boyd Jr., Orville C. Walker Jr
- Marketing for dummies, Alexander Hiam
- Think like a marketer, what it really takes to stand out from the crowd, the clutter, and the competition, Lauron Sonnier
- Marketing planning guide, Robert E. Stevens ... [and others]
- Small business marketing strategies, all-in-one for dummies, presented by U.S. Chamber of Commerce
- The Science of success, How market-based management built the world's largest private company, Charles G. Koch
- The zombie business cure, how to refocus your company's identity for more authentic communication, Julie C. Lellis, PhD and Melissa Eggleston
- Selling the dream, how to promote your product, company, or ideas, and make a difference using everyday evangelism, Guy Kawasaki
- Everyone's a critic, winning customers in a review-driven world, Bill Tancer
- Marketing management, text and cases, David Loudon, Robert Stevens, Bruce Wrenn
- Do it! marketing, [77 instant-action ideas to boost sales, maximize profits, and crush your competition], David Newman
- Small business marketing, your ultimate guide, by Jimmy Nicholas
- Strategic marketing management, Mark E. Parry
- How to write a marketing plan, John Westwood
- The brand mapping strategy, design, build, and accelerate your brand, by Karen Tiber Leland
- Marketing your business, a guide to developing a strategic marketing plan, Ronald A. Nykiel
- Stopwatch marketing, take charge of the time when your customer decides to buy, John Rosen, AnnaMaria Turano
- The fundamentals of marketing, Edward Russell
- Meatball sundae, is your marketing out of sync?, Seth Godin
- Focus, the future of your company depends on it, Al Ries
- Winning in emerging markets, a road map for strategy and execution, Tarun Khanna, Krishna G. Palepu ; with Richard J. Bullock
- The market driven organization, understanding, attracting, and keeping valuable customers, George S. Day
- Preparing the marketing plan, David Parmerlee
Outgoing Resources
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