Bibliograph

The Target story, how the iconic big box store hit the bullseye and created an addictive retail experience, Bill Chastain

Type

Label

The Target story, how the iconic big box store hit the bullseye and created an addictive retail experience, Bill Chastain

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The Target story

Nature of contents

bibliography

Responsibility statement

Bill Chastain

Series statement

The business storybook series

Sub title

how the iconic big box store hit the bullseye and created an addictive retail experience

Summary

Imagine if you could be a fly on the wall as a family enterprise becomes one oft he most successful companies in the world. In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box. The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now. Through the story of Target, you'll learn: How to remain nimble in times of tremendous change - How to reinvent a six-decade-old iconic brand - How to know when to build it yourself or bring in the experts - When to change the entirewayyou do business and much, much more.....--, Amazon

Target audience

adult

Classification