Purple cow, transform your business by being remarkable, Seth Godin
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Purple cow, transform your business by being remarkable, Seth Godin
Language
eng
resource.accompanyingMatter
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Main title
Purple cow
Medium
sound recording audiobook download
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Responsibility statement
Seth Godin
Series statement
Your coach in a box
Sub title
transform your business by being remarkable
Summary
Godin shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more
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not applicable
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