Hispanic customers for life, a fresh look at acculturation, M. Isabel Valdés
Type
Label
Hispanic customers for life, a fresh look at acculturation, M. Isabel Valdés
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Hispanic customers for life
Nature of contents
bibliography
Responsibility statement
M. Isabel Valdés
Sub title
a fresh look at acculturation
Table Of Contents
U.S. Latinos: from 15+ percent to 25+ percent -- Born/not born in the USA -- Recovering the latino soul -- Latinos in society -- Marketing today and tomorrow: the emotional-cultural paradigm -- Share of heart: the philosophy -- Revisiting the in-language approach -- The genage paradigm -- The youth segments -- The adult segments -- Making a marketing choice based on acculturation
Creator
Subject
Content
Incoming Resources
- Has instance1