Public Libraries of Suffolk County, New York

Essential McLuhan, edited by Eric McLuhan and Frank Zingrone

eng

Includes bibliographical references (pages 397-401) and index

contains biographical information

illustrations

index present

non fiction

Essential McLuhan

bibliography

edited by Eric McLuhan and Frank Zingrone

Given the profound influence that the writings and teachings of Marshall McLuhan have had in the Information Age, it is surprising how few people have read anything more than context-free excerpts printed in indecipherable day-glo fonts over a background guaranteed to induce vertigo. But once you actually get around to reading McLuhan's ideas about the Global Village, the history of print, and the rise of digital media, you realize that behind the hype he did indeed make many substantive and influential contributions. This collection of articles and excerpts from his most important books is a comprehensive and accessible overview of the musings of the "Patron Saint of the Digerati". It includes substantial passages from my favorite McLuhan book The Gutenberg Galaxy (a brilliantly provocative academic treatise about the history and consequences of writing and printing), as well as many articles and interviews you wouldn't find in any of his previously published books anyway. --Amazon.com

Part I: Culture as business -- American advertising -- The mechanical bride: Preface; The mechanical bride; From Da Vinci to Holmes -- Culture is our business -- Joyce, Mallarmé, and the press -- Letter to Harold Adams Innis -- Postures and impostures of managers past -- Part II: Print and the electronic revolution -- Media and cultural change -- The Gutenberg galaxy -- Understanding media: Introduction; The medium is the message; Media hot and cold; Reversal of the overheated medium; Hybrid energy: les liaisons dangereuses -- Is it natural that one medium should appropriate and exploit another -- Explorations: Stress; Oral-anal; Sherlock Holmes vs. the bureaucrat; Verbal-voco-visual; #12; Milton had his daughters: I have my dictaphone; #14 -- Part III: Oral McLuhan -- Address at vision 65 -- Playboy interview: "Marshall McLuhan - a candid conversation with the high priest of popcult and metaphysician of media" -- A McLuhan sourcebook: key quotations from the writings of Marshall McLuhan -- Explorations: The media fit the battle of Jericho; Culture without literacy; Cicero and the Renaissance training for prince and poet -- Part IV: Culture and art: figures and grounds -- From cliché to archetype: Archetype; Introduction; Public archetype as cliché -- The emperor's new clothes -- Pro-long to exploration -- Laws of media: Culture and communication: the two hemispheres; Laws of media