Bibliograph

CLEP principles of marketing, strategy, execution, success, Anindya Chatterjee, James R. Ogden, James E. Finch, Denise T. Ogden

Type

Label

CLEP principles of marketing, strategy, execution, success, Anindya Chatterjee, James R. Ogden, James E. Finch, Denise T. Ogden

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

CLEP principles of marketing

Responsibility statement

Anindya Chatterjee, James R. Ogden, James E. Finch, Denise T. Ogden

Sub title

strategy, execution, success

Table Of Contents

Passing the CLEP principles of marketing exam -- The marketing environment -- Marketing research -- Target markets -- Product planning and management -- Distribution systems -- Wholesaling and retailing -- Promotional strategy -- Pricing policies and strategies -- Special topics in marketing -- Practice tests

Target audience

adult

Classification