About jenga, the remarkable business of creating a game that became a household name, Leslie Scott
Type
Label
About jenga, the remarkable business of creating a game that became a household name, Leslie Scott
Language
eng
Illustrations
illustrations
Index
no index present
Literary Form
non fiction
Main title
About jenga
Responsibility statement
Leslie Scott
Sub title
the remarkable business of creating a game that became a household name
Summary
Millions have played the game Jenga, but few know the surprising story of the woman who created the game. From cattle ranches in Africa to the royal tennis courts in London, the story of Leslie Scott and Jenga weaves an adventurous tale of personal triumph and business success with keen insights into the secrets behind launching one of the best-known brands in the world.An English expatriate born and raised in Africa, Scott became a phenomenally successful woman in the male-dominated toy business through relentless curiosity and tenacious belief. Her unconventional path to success was driven by her unorthodox approach, her penchant for risk, and her passion for adventure. Along the way, she came to understand how certain ideas transform themselves into successful products. Through expert storytelling, Scott illuminates basic business concepts with unconventional linkages from explaining what African cattle and medieval heraldry can teach us about branding to discovering the keys to market differentiation by examining a coral reef.Scott entertains with style, grace, and free-flowing intellect. Enter a fascinating world of creative success, practical business lessons, and hilarious but true stories
Classification
Content
Incoming Resources
- Has instance1
Outgoing Resources
- Classification1
- Creator1
- Subject4
- Content1