Bibliograph

Trading up, why consumers want new luxury goods--and how companies create them, by Michael J. Silverstein and Neil Fiske, with John Butman

Type

Label

Trading up, why consumers want new luxury goods--and how companies create them, by Michael J. Silverstein and Neil Fiske, with John Butman

Language

spa

Index

index present

Literary Form

non fiction

Main title

Trading up

Responsibility statement

by Michael J. Silverstein and Neil Fiske, with John Butman

Sub title

why consumers want new luxury goods--and how companies create them

Table Of Contents

Preface / by Leslie Wexner. -- Trading up to new luxury: an overview. -- The spenders and their needs: sociodemographics, emotional drivers. -- The creators and their goods: definitions, forces, practices. -- Inside the new American home: retailers, appliance innovators. -- Eating as an emotional experience: Panera, The Cheesecake Factory, Trader Joe's. -- Awakening the American palate to wine: Kendall-Jackson. -- The world is a sexy place: Victoria's Secret. -- The old world in new luxury bottles: Belvedere, Boston Beer. -- Demonstrably superior and pleasingly different: Callaway. -- Only the best for members of the family: American Girl, pet food. -- A cautionary tale of an old luxury brand: Cadillac. -- The opportunity: growth areas, a work plan. -- A call to action

Classification