Bibliograph

The storytelling edge, how to transform your business, stop screaming into the void, and make people love you, Joe Lazauskas, Shane Snow

Type

Label

The storytelling edge, how to transform your business, stop screaming into the void, and make people love you, Joe Lazauskas, Shane Snow

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

Main title

The storytelling edge

Medium

sound recording audiobook download

Responsibility statement

Joe Lazauskas, Shane Snow

Sub title

how to transform your business, stop screaming into the void, and make people love you

Summary

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care-in work and in life

Target audience

adult

Transposition and arrangement

not applicable

resource.variantTitle

Contently presents

Contributor

Creator