La trampa de las redes sociales, donde solo ganan los que la promueven, B. J. Mendelson ; [traduccion, Isabel Murillo Fort]
Type
Label
La trampa de las redes sociales, donde solo ganan los que la promueven, B. J. Mendelson ; [traduccion, Isabel Murillo Fort]
Language
spa
Bibliography note
Includes bibliographical references (pages 253-287)
Index
no index present
Literary Form
non fiction
Main title
La trampa de las redes sociales
Nature of contents
bibliography
Responsibility statement
B. J. Mendelson ; [traduccion, Isabel Murillo Fort]
Series statement
Gestión del conocimiento
Sub title
donde solo ganan los que la promueven
Summary
If you listen to the Internet gurus, marketing consultants, and even the mainstream media, you might think social media was the second coming. They declare that it's revolutionizing advertising, PR, customer relations--everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson debunks the myths of social media. He illustrates how the notion first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet--without spending a fortune.--Publisher information
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