Public Libraries of Suffolk County, New York

Buy ology, truth and lies about why we buy, Martin Lindstrom ; [foreword by Paco Underhill]

Type
Label
Buy ology, truth and lies about why we buy, Martin Lindstrom ; [foreword by Paco Underhill]
Language
eng
Bibliography note
Includes bibliographical references (pages 239-243) and index
Index
index present
Literary Form
non fiction
Main title
Buy ology
Nature of contents
bibliography
Responsibility statement
Martin Lindstrom ; [foreword by Paco Underhill]
Sub title
truth and lies about why we buy
Summary
Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product
resource.variantTitle
Buyology
Classification
Creator
Subject
Content
Author

Incoming Resources

Outgoing Resources