Return on influence, the revolutionary power of Klout, social scoring, and influence marketing, Mark W. Schaefer
Type
Classification
1
Creator
1
Content
1
Label
Return on influence, the revolutionary power of Klout, social scoring, and influence marketing, Mark W. Schaefer
Language
eng
Bibliography note
Includes bibliographical references (pages 197-201) and index
Illustrations
chartsportraitsphotographsillustrations
Index
index present
Literary form
non fiction
Main title
Return on influence
Nature of contents
bibliography
Responsibility statement
Mark W. Schaefer
Sub title
the revolutionary power of Klout, social scoring, and influence marketing
Summary
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals
Table of contents
The rise of the citizen influencer -- Igniting epidemics -- The new rules of online influence -- Social proof and reciprocity -- Content : the seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of influence marketing -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Social influence : a personal view
Target audience
adult
resource.variantTitle
Revolutionary power of Klout, social scoring, and influence marketing
Incoming Resources
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