Bibliograph

LeBron, Inc, the making of a billion-dollar athlete, Brian Windhorst

Type

Label

LeBron, Inc, the making of a billion-dollar athlete, Brian Windhorst

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

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Literary text for sound recordings

biography

Main title

LeBron, Inc

Medium

sound recording audiobook download

Music parts

not applicable

Responsibility statement

Brian Windhorst

Sub title

the making of a billion-dollar athlete

Summary

From the New York Times bestselling author of Return of the King comes the story of LeBron James' incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James' journey down the path to becoming a billionaire sports icon-his successes, his failures, and the lessons both have taught him along the way. With plenty of news-making tidbits about his roller-coaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers and how he launched a movement among his peers that may last decades beyond his playing days

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Contributor