Leading digital, turning technology into business transformation, George Westerman, Didier Bonnet, Andrew McAfee
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Leading digital, turning technology into business transformation, George Westerman, Didier Bonnet, Andrew McAfee
Language
eng
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other
Main title
Leading digital
Medium
sound recording audiobook CD
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Responsibility statement
George Westerman, Didier Bonnet, Andrew McAfee
Series statement
RB development
Sub title
turning technology into business transformation
Summary
The authors make the provocative argument that the next imminent phase of digital technology adoption--driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices--will make everything that's happened so far look like a prelude. Changes in the digital realm so far have focused on high tech and media companies--but there's still a whopping 94% of the business economy that needs to change. This book will show them how
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Outgoing Resources
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