Inside Intuit, how the makers of Quicken beat Microsoft and revolutionized an entire industry, Kathrine K. Schroeder and Suzanne E. Taylor
Type
Label
Inside Intuit, how the makers of Quicken beat Microsoft and revolutionized an entire industry, Kathrine K. Schroeder and Suzanne E. Taylor
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Inside Intuit
Responsibility statement
Kathrine K. Schroeder and Suzanne E. Taylor
Sub title
how the makers of Quicken beat Microsoft and revolutionized an entire industry
Table Of Contents
California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics
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Creator
Subject
Content
Incoming Resources
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