Bibliograph

Why CRM Doesn't Work, How to Win by Letting Customers Manange the Relationship

Type

Label

Why CRM Doesn't Work, How to Win by Letting Customers Manange the Relationship

Language

eng

Main title

Why CRM Doesn't Work

Medium

electronic resource eBook

Nature of contents

dictionaries

Series statement

Ebook Library EBL

Sub title

How to Win by Letting Customers Manange the Relationship

Summary

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of

Table Of Contents

Contents; Preface; Part One: What's Not Working; Part Two: What Needs to Change; Part Three: How to Change; Part Four: A Look Ahead; Conclusion; Afterword; Notes; Index;

Contributor

Creator