Bibliograph

Divining desire, focus groups and the culture of consultation, Liza Featherstone

Type

Label

Divining desire, focus groups and the culture of consultation, Liza Featherstone

Language

eng

Bibliography note

Includes bibliographical references (pages 257-291) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Divining desire

Nature of contents

bibliography

Responsibility statement

Liza Featherstone

Sub title

focus groups and the culture of consultation

Table Of Contents

Introduction: Dichter's egg -- The birth of the focus group -- "The snowball interview": the focus group comes to Madison Avenue -- "King Consumer": market research is attacked--and industry responds -- Viper, fool, or expert?: the consumer as a woman -- "We ask them": focus groups in the age of women's liberation -- Entertaining Joe Sixpack -- "Where is the emotion?": the emergence of the focus group in electoral politics -- "God and Coca-Cola": the story of New Coke -- "A faster horse?": the entrepreneur strikes back -- "The decider" -- Bartender in a Lamborghini: the professional respondent -- "Who are these appalling people?" -- Conclusion: Are focus groups dead?

Classification