Incoming Resources
- Satisfaction, how every great company listens to the voice of the customer, Chris Denove and James D. Power IV ; [foreword by J.D. Power III]
- Monster loyalty, how Lady Gaga turns followers into fanatics, Jackie Huba
- Driving loyalty, turning every customer and employee into a raving fan for your brand, Kirk Kazanjian ; foreword by Andrew C. Taylor
- Brandwashed, tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom
- Emotional branding, how successful brands gain the irrational edge, Daryl Travis
- Driving loyalty, turning every customer and employee into a raving fan for your brand, Kirk Kazanjian ; [foreword by Andrew C. Taylor]
- A complaint is a gift, recovering customer loyalty when things go wrong, Janelle Barlow, Claus Møller
- The commitment engine, making work worth it, John Jantsch
- Building brand identity, a strategy for success in a hostile marketplace, Lynn B. Upshaw
- Divining desire, focus groups and the culture of consultation, Liza Featherstone
- Lovability, how to build a business that people love and be happy doing it, Brian de Haaff, co-founder and CEO of AHA!
- BrainScripts for sales success, 21 hidden principles of consumer psychology for winning new customers, Drew Eric Whitman
- The loyalty leap, turning customer information into customer intimacy, Bryan Pearson
- The culting of brands, when customers become true believers, Douglas Atkin
- Superconsumers, a simple, speedy, and sustainable path to superior growth, Eddie Yoon
- Encyclopedia of consumer brands, editor, Janice Jorgensen
- Demand, creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber
- Branded for life, how Americans are brainwashed by the brands we love, Howard J. Blumenthal