Bibliograph

Chocolates on the pillow aren't enough, reinventing the customer experience, Jonathan M. Tisch ; with Karl Weber

Type

Label

Chocolates on the pillow aren't enough, reinventing the customer experience, Jonathan M. Tisch ; with Karl Weber

Language

eng

Bibliography note

Includes bibliographical references (pages 235-249) and index

Index

index present

Literary Form

non fiction

Main title

Chocolates on the pillow aren't enough

Nature of contents

bibliography

Responsibility statement

Jonathan M. Tisch ; with Karl Weber

Sub title

reinventing the customer experience

Table Of Contents

Introduction: the Hotelier's secret -- Part one: The problem and the solution -- What happened to my customers? -- Engineering the total customer experience -- Part two: Reimagining the customer experience -- Reimagining the sale: creating customers who are happy to buy -- The hospitable organization: turning customers into guests -- Home away from home: the art of welcoming customers -- Haven wanted: providing security in an unsafe world -- Open-door policy: the challenge of transparency -- One size does not fit all: the new art of customization -- Let me introduce you: customer communities in an interactive world -- High-tech goes high-touch: using the Internet to go global and go local -- Everyone is welcome: the challenges of customer diversity -- Your best, and a little bit more: offering something extra to your customers -- Afterword: a challenge that never ends -- Endnotes -- Index

resource.variantTitle

Reinventing the customer experience

Classification