Bibliograph

The Patrón way, from fantasty to fortune--lessons on taking any business from idea to iconic brand : the untold inside story of the world's most successful tequila, Ilana Edelstein ; with Samantha Marshall

Type

Label

The Patrón way, from fantasty to fortune--lessons on taking any business from idea to iconic brand : the untold inside story of the world's most successful tequila, Ilana Edelstein ; with Samantha Marshall

Language

eng

Bibliography note

Includes bibliographical references (pages 213-214) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The Patrón way

Nature of contents

bibliography

Responsibility statement

Ilana Edelstein ; with Samantha Marshall

Sub title

from fantasty to fortune--lessons on taking any business from idea to iconic brand : the untold inside story of the world's most successful tequila

Summary

The co-founder of Patrón reveals how she and her life partner built a leading brand with unorthodox methods and transformed the face of the cutthroat liquor industry, in a work that also offers branding and marketing strategies

Table Of Contents

Out of the blue -- A brief history of tequila -- The taste test -- Hollywood star -- By the seat of our pants -- The high life -- A rude awakening -- Loose ends -- Patrón today

Classification