Incoming Resources
- Brand real, how smart companies live their brand promise and inspire fierce customer loyalty, Laurence Vincent
- The edge, 50 tips from brands that lead, Allen P. Adamson ; foreword by Steve Forbes
- Billion dollar brand club, how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy, Lawrence Ingrassia
- Trump University branding 101, how to build the most valuable asset of any business, Don Sexton
- Brandsimple, how the best brands keep it simple and succeed, Allen P. Adamson
- How brands become icons, the principles of cultural branding, Douglas B. Holt
- Brand warfare, 10 rules for building the killer brand : lessons for new and old economy players, David F. D'Alessandro with Michele Owens
- Brand now, how to stand out in a crowded, distracted world, by Nick Westergaard
- Brand royalty, how the world's top 100 brands thrive & survive, Matt Haig
- Branding, creating an identity on the web, Susan Meyer
- Branddigital, simple ways top brands succeed in the digital world, by Allen P. Adamson
- The on-demand brand, 10 rules for digital marketing success in an anytime, everywhere world, Rick Mathieson
- Wikibrands, reinventing your company in a customer-driven marketplace, Sean Moffitt and Mike Dover
- Designing logos, the process of creating symbols that endure, Jack Gernsheimer
- Brand relevance, making competitors irrelevant, David A. Aaker
- Brand is a four letter word, positioning and the real art of marketing, Austin McGhie
- Emotional branding, the new paradigm for connecting brands to people, by Marc Gobé
- Brand success, how the world's top 100 brands thrive and survive, Matt Haig
- Building a storybrand, clarify your message so customers will listen, Donald Miller
- Brand hijack, marketing without marketing, Alex Wipperfürth
- Start you up, rock star secrets to unleash your personal brand & set your career on fire, Steve Jones
- Obsessed, building a brand people love from day one, Emily Heyward
- Lovemarks, the future beyond brands, Kevin Roberts ; foreword by A.G. Lafley
- The making of a name, the inside story of the brands we buy, Steve Rivkin and Fraser Sutherland
- X, the experience when business meets design, Brian Solis
- Breakthrough branding, how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa
- The old rules of marketing are dead, 6 new rules to reinvent your brand & reignite your business, Timothy R. Pearson
- Why Johnny can't brand, rediscovering the lost art of the big idea, Bill Schley and Carl Nichols, Jr
- Primal branding, create zealots for your brand, your company, and your future, Patrick Hanlon
- The Kim Kardashian principle, why shameless sells (and how to do it right), Jeetendr Sehdev
- Lifestyle brands, a guide to aspirational marketing, by Stefania Saviolo, Antonio Marazza
- Breakthrough nonprofit branding, seven principles for powering extraordinary results, Jocelyne Daw [and others]
- Accidental branding, how ordinary people build extraordinary brands, David Vinjamuri
- Entrepreneur Magazine's ultimate guide to platform building, Wendy Keller
- Branding only works on cattle, the new way to get known (and drive your competitors crazy), Jonathan Salem Baskin
- Star brands, a brand manager's guide to build, manage & market brands, Carolina Rogoll ; with a foreward by Debbie Millman
- Building strong brands, David A. Aaker
- The Patrón way, from fantasty to fortune--lessons on taking any business from idea to iconic brand : the untold inside story of the world's most successful tequila, Ilana Edelstein ; with Samantha Marshall
- Romancing the brand, how brands create strong, intimate relationships with consumers, Tim Halloran
- Wordcraft, the art of turning little words into big business, Alex Frankel
- Brand now, how to stand out in a crowded, distracted world, by Nick Westergaard ; with illustrations by the author
- Building Better Brands, a Comprehensive Guide to Brand Strategy and Identity Development, Scott Lerman
- The origin of brands, discover the natural laws of product innovation and business survival, Al Ries and Laura Ries
- Brand failures, the truth about the 100 biggest branding mistakes of all time, Matt Haig
- Brand against the machine, how to build your brand, cut through the marketing noise, and stand out from the competition, John Morgan
- Brand Bible, the complete guide to building, designing, and sustaining brands, edited by Debbie Millman ; Rodrigo Corral Design
- Designing brand identity, an essential guide for the whole branding team, Alina Wheeler
- United we brand, how to create a cohesive brand that's seen, heard, and remembered, Mike Moser
- Positioning for professionals, how professional knowledge firms can differentiate their way to success, Tim Williams
- The brand gap, how to bridge the distance between business strategy and design : a whiteboard overview, by Marty Neumeier